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Japanese HeartGold Collection

Smoochum #37 value & price

Card 37
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Reviewed by · Updated 22 Oct 2026
Ungraded market value
$12▲ 84% · 1Y
PSA 9
$53
★
PSA 10 · Gem Mint
$303

Smoochum is that pink, wide-eyed baby Pokemon from the Japanese HeartGold Collection set, card #37, and it has stuck around in collector boxes mostly for nostalgia and its clean, simple artwork from that era. If you are searching for Smoochum value right now, the short answer is that it is an affordable card in raw form but one that can climb a fair bit once it earns a high grade. It is not a chase card that breaks banks, but it is a fun one to track and understand.

Price history

Interactive
$0.00$84$169$253$3382023202420252026$302PSA 10$58BGS 9.5$53Grade 9$25Grade 8$11Ungraded

Raw value is $11, up 84% over the past year, with an all-time high of $11 in February 2025.

Raw
$12
1Y
▲ 84%
PSA 10
$303
PSA 9
$53
Population
375
Gem PSA 10
234
Upside
24.3×
All-time high
$11
Pokémon booster packs

Chase Smoochum yourself

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Smoochum price at every grade

Market value at each grade, with how many exist (population). 375 graded, only 234 are PSA 10.

GradeValuePopulation
PSA 10 (Gem Mint)$302234
PSA 9$5393
PSA 8$2527
PSA 7-15
PSA 6-3
PSA 5-2
PSA 4--
PSA 3--
PSA 2--
PSA 1-1
Raw / Ungraded$12-

Prices & population from PriceCharting. Value shown is the PSA-grade market price; population is split by grading company (PSA / CGC).

Pokémon booster packs

Where to pull Smoochum

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The collector's take on Smoochum

Is Smoochum worth grading?

So is Smoochum worth grading? Here is the honest math: a raw, ungraded copy sits around $9, a Grade 9 comes in at $50, and a PSA 10 gem mint copy is worth $240, which works out to about 28.2 times the raw price. That jump looks tempting on paper, but hitting a PSA 10 is not guaranteed even on a card that looks perfect to the naked eye, centering and edges get picky under a grader's loupe. Add in grading fees, shipping both ways, and the wait time, and you can see how a $9 card needs to land that gem mint grade to actually make the trip worthwhile. If you already have a copy that looks sharp and you are patient, it can pay off, but going in expecting an automatic PSA 10 is where people get burned.

How rare is Smoochum?

Smoochum comes out of the Japanese HeartGold Collection set, a release that was never as widely distributed as English-language sets, which already puts it in a smaller pool for collectors outside Japan. We do not have exact population counts to lean on here, but the pricing spread between raw, Grade 9, and PSA 10 tells its own story: that jump to $240 for gem mint copies suggests clean, well-centered examples are genuinely harder to come by than you would expect for a card at this price point. For a set like this, scarcity is less about a low print run and more about how few copies survive handling and shipping in top condition.

Where can you pull Smoochum?

This is where PackSpy's own tracking comes in handy, because we do not just guess at odds, we record real pulls across pack sites. Smoochum has been pulled 45 times, all logged through tilt-rips, and it has shown up specifically in the Pokemon Dime Pack and Dime Pack products. Worth noting honestly: the biggest recorded pull value for those hits came in at $0, which is a good reminder that dime packs are low-cost, low-odds gambles, and pulling a card is not the same as pulling a valuable one. If you want a guaranteed Smoochum in a specific grade, buying on the secondary market is usually the more predictable route than chasing it through packs.

Questions people ask

How much is Smoochum worth?+

A raw, ungraded Smoochum #37 from the Japanese HeartGold Collection currently sits around $9. That is the baseline collectors use before factoring in condition or grading, so it is a good starting point if you are asking how much Smoochum is worth today.

Is Smoochum worth grading?+

It can be, but only if your copy is in genuinely strong shape. The value climbs from $9 raw to $50 at Grade 9 and $240 at PSA 10, but grading costs and the real chance of missing gem mint mean it is not a sure profit, so weigh the risk before sending it in.

How much is a PSA 10 Smoochum worth?+

A PSA 10 Smoochum is valued at $240, which is about 28.2 times what the raw card sells for. That gap shows just how much a perfect grade matters for this particular card.

Other Smoochum cards & values

Every Smoochum card we track, ranked by value.

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Founder & Lead Reviewer · PackSpy

Mumbles built PackSpy so pack-opening data would not be a guessing game. We track real pulls and live card prices across the top pack sites and show what is actually happening, no hype, just the numbers. Every price and population figure here is pulled from live market data. More about Mumbles.

Pokémon booster packs

Open a pack that holds Smoochum

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